Know when to strike
Comps for Online Business Acquisitions
For buyers evaluating deals. For sellers pricing their exit.
Acquisition Intelligence.
Your Competitive Edge.
Hours of research. Seconds with COBrA.
Access 2,963 confirmed closed deals across ecommerce, FBA, and content sites.
See what the market actually paid — not just what sellers are asking.
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// Why buyers get burned
01
"The broker said 4x. No way to verify that."
Brokers are paid on commission. Their valuations reflect what sellers want to hear — not what the market actually pays. Without closed deal data, there's no way to know if a multiple is fair or inflated.
02
"5 hours of due diligence. The multiple was wrong the whole time."
Most buyers dig into financials before ever checking if the asking price is realistic. Hours of work — sometimes thousands in advisor fees — before anyone asks what comparable businesses actually sold for.
03
"A motivated seller dropped 38% overnight. Nobody knew."
Price cuts, disappearances, and motivated seller signals happen daily. Without a system tracking the market in real time, the best opportunities pass before most buyers even see them.
// What the pipeline caught this week
● Live data
▼ Price Drop
Beauty · eCommerce
$79K/mo eCommerce Business
in the Beauty Niche
in the Beauty Niche
Asking price
$198,212$121,976
Drop
▼ $76,236 (-38.5%) overnight
Days on market
42 days
A 38.5% overnight price cut on a business doing $79K/month revenue. Motivated seller. Without this alert, you'd never know.
▼ Price Drop
Art · Subscription Box
$28.5K/mo Subscription-Box
in the Art Niche
in the Art Niche
Asking price
$290,872$232,704
Drop
▼ $58,168 (-20%) in one day
Days on market
128 days on market
128 days on market, then a 20% cut. The longer it sits, the more leverage a buyer has. COBrA tracks every day.
◎ Disappeared
Home · Affiliate Site
$60.8K/mo Affiliate Site
in the Home Niche
in the Home Niche
Last asking price
$549,185
Multiple
32.0x mo · 2.67x annual SDE
Days on market
87 days → vanished
Disappeared from Empire Flippers after 87 days. Almost certainly went under contract. COBrA will capture the final sale price once the close is confirmed.
◎ Disappeared
Music · Amazon FBA
$11.5K/mo Amazon FBA
in the Music Niche
in the Music Niche
Last asking price
$295,229
Multiple
36.0x mo · 3.0x annual SDE
Days on market
79 days → vanished
Gone after 79 days. When a listing disappears, COBrA flags it immediately so you know what the market is absorbing and at what price.
// Real comp query — Health & Fitness, ~$8K/mo profit
Title
$45.9K/mo Amazon FBA — Health & Fitness
Asking Price
$478,736
Monthly Profit
$11,133
Annual Multiple
3.58x SDE
Profit Margin
24%
Days on Market
7 days
Status
✓ Sold — verified
Source
empireflippers.com/listing/53551
Found 10 comparable deals
Avg price $322,814
Avg multiple 2.94x SDE
Fastest sale 3 days · Slowest 117 days
2,963
Confirmed closed deals
57
Niches tracked
3
Live data sources
Daily
Pipeline updates
// What you get
01
Market Comps
See what businesses listed for when they sold, in your niche and profit range. Every result links to the verified source listing so you can check for yourself.
02
Price Drop Alerts
Know the moment a seller cuts their price. A 38% overnight drop signals a motivated seller... and serious negotiating leverage for a prepared buyer.
03
Market Intelligence
Track how long businesses sit before selling, which niches are compressing multiples, and what the market is actually paying — updated every day.
Stop negotiating blind.
Join buyers and sellers who want real data before the deal closes.
✓ You're on the list — we'll be in touch soon.